Involving Students in Collegiate AOD Programming
Helping or advising specific campus
groups or individuals as they develop community education programs or requests
for funding for AOD prevention activities can be daunting. For example, most
collegiate “alcohol education” activities have traditionally included a
“risk-based” approach, one that essentially attempts to educate individuals
about the “bad things that can happen” when using. Another “traditional
approach” is the didactic “alcohol/other drug specific” theme, that is, the
focus is on delivering information about the substance rather than engaging the
audience in a discussion about the individual or group that may be considering
its use. What if the emphasis when advising event planners was to: (1) avoid
either of these foci, or (2) suggest skill-based and/or strength-based
approaches to programming…if not both?
As regards avoiding the “AOD
risk-based” program, I wonder how students would respond to an event designed
to: (1) engage attendees in exploring the “benefits/pay-offs” of moderation
rather than the risk associated with abuse—to move towards the light rather
than away from the darkness—and/or (2) look at AOD-related topics, but with the
emphasis on the student as a “student” rather than a consumer. For example,
looking at how alcohol is marketed and considering the ethical implications of
an ad campaign that is only concerned with increasing sales and ignores the
social implications of those increased sales, especially if targeting
“underage” consumers; or one that looks at interesting historical facts related
to AOD and presents interesting trivia…like how the term “proof” came to be
related to alcohol or that the Pentagon is built on the geographic site of one
of the largest 18th century hemp plantations in the Western Hemisphere or that “canvas”
comes from the Dutch word for Cannabis, etc. (see Loosening theGrip by Kinney for this type of historical data or explore www.Mentalfloss.com. One
could do something on FAE—Fetal Alcohol Effect—for a program attended by bio,
nursing, or pre-med majors or consider the role of psychoactive substances in
religious ritual for Religion or Sociology majors. For Psych majors, design
programs that look at the nexus of AOD use and social psych, exploring
phenomena such as “Alcohol Myopia,” “state dependent learning,” etc. Notice how
such programs are more likely to engage students as students than
traditional programs that try and engage them strictly as “consumers”; yet
insight is insight, whether it is gleaned by a “student” or “consumer” and is
just as likely—and perhaps, more so—to affect the future thinking of “students”
about consumption.
Contemporary collegians are both
well informed and sophisticated. They are not only disinterested in the
traditional “AOD Talk,” they find such to be off-putting if not condescending.
Yet when approached as the “students” they are, they will respond differently
because we condition them to respond differently.
Remember Mark Twain’s famous quote
about perspective when approaching others: When
I was a boy of 14, my father was so ignorant I could hardly stand to have the
old man around. But when I got to be 21, I was astonished at how much the old
man had learned in seven years.
What do you think?
Dr. Robert